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Build a K-Beauty Routine

A full Korean-inspired skincare lineup covering cleansing, treatment and daily care. You'll find cleansing balms, gel and exfoliating face washes, snail mucin and niacinamide serums, ampoules, clay and sheet masks, sunscreen, moisturizer, and targeted extras like zit patches and lip oil. Suited to anyone assembling a routine for humid Indian weather and concerns like tan, oiliness, spots and dullness.

Start with a cleanser matched to your skin: the balm melts sunscreen and makeup, the shine-control gel wash suits oily days, and the rice water exfoliating wash handles dull, uneven texture. Layer a serum or ampoule for spots and hydration, seal with the niacinamide gel moisturizer, and finish mornings with SPF 50+. Use clay and sheet masks weekly, and reach for patches when a breakout appears.